While working with the media, marketing or public relations professionals must make a broad spectrum of decisions. SDSU’s College of Extended Studies will cover this vital topic during its Professional Certificate in Marketing and Media program by offering “Media Planning and Buying” on Wednesdays, April 9-30, 6-9 pm.
This course serves as an introduction to the subject of evaluating and selecting media to meet specific strategic marketing goals. Key topics will include: types of media e.g., electronic, print, and out-of-home; advantages and limitations of all media; components of the media plan including target audience, geography, seasonality, communication objectives, media budgeting, media strategies and tactics; and media buying methods.
Instructor Leslie Larranaga-Britt is the owner of MediaWise.
I am not big on homework, but I do ask students to interact with each other and to share their experiences,” she said. “I ask that they ask questions and participate in ‘in-class’ activities. We often have a small project at the end of the class. The class is fun and painless.”
Fee for this course is $279 for the general public ($299 after March 30) and $269 for San Diego Ad Club members. For information, call (619) 594-0787, visit www.neverstoplearning.net/interactive, or email email@example.com
The San Diego Ad Club and SDSU's College of Extended Studies have come together to offer this Professional Certificate in Marketing & Media program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers.
This is a SDSU Research Foundation program.
SDSU's College of Extended Studies reaches out to the greater San Diego community, the nation, and the world with a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from accounting to web design. Additionally, the College offers more than 50 certificate programs, online courses, and many other learning opportunities. For more information or to register, call (619) 265-7378 (SDSU) or log on to www.neverstoplearning.net.