Defining a Brand Class Coming to SDSU

SDSU’s College of Extended Studies will offer its introductory “Defining and Positioning a Brand” course in the Professional Certificate in Marketing and Media program on Wednesdays, August 21-Sept. 11, 6-9 p.m.

Students kick off the Marketing and Media program by learning how to identify and understand their target market(s) and create and position a brand identity. In this fast-paced course, they learn how to differentiate their company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising and marketing communications.

The instructor is Gaetan Fraikin, CEO/audacity chief at Audacity, Inc. The registration fee is $279 for the general public or $299 after August 14. Registration is $269 for San Diego Ad Club members. 

The San Diego Ad Club and SDSU's College of Extended Studies have come together to offer this Professional Certificate in Marketing & Media program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers.

For information, visit www.neverstoplearning.net/interactive, email cjbrown@mail.sdsu.edu or call (619) 594-0787.